Google bounce rate definition

A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Bounce Rate for a page is based only on sessions that start with that page.

GIF requests and bounce rate. For example, say you are looking at your Organic Traffic and sort by search engine. You follow the row across and see that Bing is delivering a Bounce Rate.

Taking bounce rate at face value, or assuming that a high bounce rate indicates low engagement is unlikely to deliver any real insights into the actual performance of your content. Misconceptions about bounce rate start with people having the wrong definition of what it is and how it’s calculated. It is one of the most important metrics by which to understand how well the website is performing. It represents the percentage of visitors who enter the site and then leave ( bounce ) rather than continuing to view other pages within the same site.

The definition seems straightforwar but there’s a bit of ambiguity, mostly stemming from how GA themselves defined bounce rate. Bounce rate is an Internet marketing term used in web traffic analysis. To rebound after having struck an object or a surface. Clicky’s bounce rate is much different from any other service – in a good way. To measure and assess your bounce rate , you need to narrow it down and group it by different variables.

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into their equations. From a definition standpoint, it’s simple.

As it turns out, there seems to be slight to moderate confusion about what these metrics represent, and what metrics like bounce rate and exit really mean. These visitors land on a particular page, usually through a search engine, but then leave the site rather than going in deeper. He came, he saw and he went somewhere else. The surprising thing is that quite a few beautifully looking websites can have astonishingly high Bounce Rates.

Even though you might think drop-offs should be the same as the bounce rate , this is not the case. Those are sessions in which the person left your site from the entrance page without interacting with any other page ”. At the opposite end of the spectrum, marketers tend to overvalue and misinterpret the metric. One of the metrics that indicates the quality of a webpage is the bounce rate.

Recall, “the bounce rate is the number of single-page sessions divided by the total number of sessions. Single-page sessions occur when you arrive on a landing page and leave without viewing any additional pages after. Shows the percentage of visits that contain a single hit.

In short, a bounce rate is the percentage of single-interaction sessions on your web page. In other words, a visitor landed on your site, did nothing (i.e. did not interact with the content), and then left. The problem with this definition is that it’s incomplete and leads to common confusion that a bounce is inherently bad.

The definition of a “good” bounce rate is also subjective based on the type of page, and the source of traffic. Scenario 1: A user wants to know the opening hours of the Gravity Pope (a shoe store) in their neighbourhood. A general perception about bounce rate is – higher is bad and lower is good.

A high bounce rate is terrible and low being good can vary from a niche to the kind of site, the type of traffic source, and many other such parameters. This article provides a comparison between bounces, single access, and single page visits. Although their names and perceived definitions appear similar, their actual functions are different. Far from being a negative, a high bounce rate in this situation indicates that your content delivered what your visitor wanted.

The searcher found what they wanted and then left.